Aubrey Bergauer
 

Changing the Narrative

Orchestras and cultural institutions can grow — even in a challenging era.

Strategic leadership, data-informed solutions, and proven models to increase audiences, secure revenue, and build long-term institutional strength.

 
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👋 Welcome

Behind every major success story is a strategy — and a guide who’s been there.

Trusted by orchestras and institutions nationwide, the Changing the Narrative (CTN) approach is backed by two decades of leadership and the bestselling book, Run It Like a Business. Because what worked in the past won’t build the future.

“a dynamic and innovative administrator”

— San Francisco Chronicle

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ABOUT AUBREY →

 
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Out Now

The roadmap to transformative growth, operational strength, and renewed cultural relevance

 
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“Bergauer has accomplished the kind of turnaround that is increasingly rare in the classical music world.”

PRESS COVERAGE →

 
 
 

The Offstage Mic

The podcast on the business of arts and culture.

LISTEN→

 
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Working with Aubrey is nothing short of game-changing if you do the work of building on her advice.”

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VIEW PROGRAMS →

 
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