“The dashboard I’ve been wanting for every arts organization.”

In 2017, I wrote a blog article that ended up going viral — all about the Long Haul Model for patron retention as a better way to reverse audience attrition, churn, and aging.

By the end of 2019, the model was trademarked and my consulting work had taken off, but the biggest hangup for just about every organization I’ve worked with, no matter their size or artistic discipline, was how to quickly and efficiently track the key retention metrics I had written about.

Artelize has brilliantly solved the biggest challenge I’ve seen across arts marketing and development: how to track your own patron retention data.

Their dashboard works across any CRM system, magically mapping the right data fields to the right places (ok, fine, it’s not magic, just savvy software development), and seemingly effortlessly giving the one stop place to access your patron retention data across every important metric: first time buyers, multi-buyers, subscribers, and donors.

The Artelize team brought me in to their process. I then brought in clients to test the product with their own, real data. And now we get to bring in YOU, sharing the dashboard at a slick discount to get you going.

I’m so passionate about the time, money, and effort this dashboard will save you and your teams, allowing you to finally harness your data in one place. From first time buyers to repeat buyers to new subscribers to eventually donors, the audience journey just got so much easier to manage and track, no long haul about it.