COMEBACK PLANNING SPRINT
COMEBACK PLANNING SPRINT
LENGTH 5 Days
DATES April 26 - 30, 2021
TIME 10:00 am Pacific Time
For anyone interested in a framework and planning guide to get your patrons back
One fee for the organization covers as many attendees as you’d like for less than the cost of in-person or one-to-one work
90 minutes each day to fit into busy schedules across multiple time zones
Delivered virtually and recorded so registrants can participate asynchronously if needed
Limited space available to facilitate conversations among participants
What You'll Learn
Join this five day sprint and learn Aubrey’s 5-part flywheel:
Part 1: The Patron Experience
Online and in person, what keeps audiences away and some easy things you can do to course correct. Which constituency you should prioritize when designing customer touchpoints and why.
Part 2: Retention
How to use the Long Haul Model to plan for engagement and loyalty with immediate results. How to make revenue projections based off these strategies.
Part 3: Representation
Top tips for hiring staff back again when the time comes so that you are instituting fair and equitable practices. How to set metrics and goals for representation across programming, artists, staff, and board.
Part 4: Recurring Revenue and Streaming’s Role
Creating an incredible value proposition that keeps customers hooked on subscriptions. How to leverage streaming to drive sales now and in the future.
Part 5: Vertical Integration
New revenue opportunities await for businesses that own more of the value chain. Unpack this strategy and open doors for your artists and organization.
Open Office Hours
One day during the course includes open office hours for you to stop by and get your questions answered and/or talk through what you’re learning and thinking. Optional for all participants.
Who Will Benefit
EXECUTIVES
Senior leaders or department heads who understand that coming back well in a world that’s changed isn’t just a job of the marketing team.
STAFF
The people executing and implementing this work at all levels of seniority across web, digital, box office, production, development, and artistic.
MUSICIANS
Enterprising artists who want to see how a comprehensive flywheel model brings in greater revenue to fund the work onstage.
BOARD MEMBERS
Planning committees and comeback task force members charged with forming restart recommendations.
What They’re Saying
Spinning up revenue with a 5-part flywheel.
LENGTH 5 Days
DATES April 26 - 30, 2021
TIME 10:00 - 11:30 am Pacific
COST $1,895 per organization
Scholarship support available to arts organizations with senior leadership teams comprised primarily of people from historically underrepresented groups. hello@aubreybergauer.com