COMEBACK PLANNING SPRINT: ON DEMAND

SPRINT DETAILS.png

COMEBACK PLANNING SPRINT: ON DEMAND

$249.00

6 HOURS TO GET YOUR PATRONS BACK
ON DEMAND

  • For anyone interested in a framework and guide to get your patrons back as arts organizations return post-covid

  • Four sessions total, 90 minutes each; full syllabus below

  • Reduced fee from the live course so individuals can access this content (originally $1,895); office hours not included

  • Accompanying worksheets for each session to help you further think through the material and put it into practice

  • Designed for folks at orgs of all sizes, no matter your role

  • Full course delivered immediately to your inbox upon registration

REGISTRATION CLOSED
Register
 

What You'll Learn

 

Join this on-demand sprint and learn Aubrey’s 5-part flywheel:

Part 1: The Patron Experience

Online and in person, what keeps audiences away and some easy things you can do to course correct. Which constituency you should prioritize when designing customer touchpoints and why.

Part 2: Retention

How to use the Long Haul Model to plan for engagement and loyalty with immediate results. How to make post-covid revenue projections based off these strategies.

Part 3: Representation

Top tips for hiring staff and artists back again so that you are instituting fair and equitable practices. How to set metrics and goals for representation across programming, artists, staff, and board. 

Part 4: Recurring Revenue and Streaming’s Role

Creating an incredible value proposition that keeps customers hooked on subscriptions. How to leverage streaming to drive sales now and in the future.

 

Part 5: Vertical Integration

New revenue opportunities await for businesses that own more of the value chain. Learn what this means, unpack this strategy, and open lucrative doors for your artists and organization.

 
 

Who Will Benefit

 

EXECUTIVES
Senior leaders or department heads who understand that coming back well in a world that’s changed isn’t just a job of the marketing team.

STAFF
The people executing and implementing this work at all levels of seniority across web, digital, box office, production, development, and artistic.

MUSICIANS
Enterprising artists who want to see how a comprehensive flywheel model brings in greater revenue to fund the work onstage.

BOARD MEMBERS
Savvy directors who know that arts organizations need to evolve to stay relevant in the new world ahead.

 
 

What They’re Saying

 
 

Spinning up revenue with a 5-part flywheel.

ON DEMAND IMMEDIATELY TO YOUR INBOX

 
 
 

Scholarship support available to arts organizations with senior leadership teams comprised primarily of people from historically underrepresented groups. hello@aubreybergauer.com